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Planning for Retirement. Retired: What Now? Personal Finance. Credit Cards. About Us. Who Is the Motley Fool? Major discounts usually mean retailers are having a hard time clearing inventory. In other words, they ordered too much of one style, and people aren't buying it.
Some of the steepest discounts are on items that represent Abercrombie's attempt to tap into recent trends. Comparing Abercrombie's "trendy" looks with similar items from other retailers reveals exactly how Abercrombie is falling short.
Take jumpsuits. Zara, a fast-fashion retailer known for nailing its fresh off-the-runway looks, is selling a wider variety of styles at lower prices than Abercrombie is.
Abercrombie has tried to boost sales by entering the athleisure market — but it doesn't seem as if customers are biting. In general, Abercrombie seems to be struggling to figure out what it wants its brand to be.
Ditching sexy, shirtless male models for a more down-to-earth image fits with what customers want — but it also meant giving up what made Abercrombie unique and instantly recognizable. US Markets Loading H M S In the news. Hayley Peterson. Sign up for notifications from Insider! Stay up to date with what you want to know. Loading Something is loading. Email address.
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