Miller said the odd size didn't confuse potential shoppers, many of whom were already requiring smaller fits and depending on the alteration departments of the stores they were shopping at. I've found that sizing can vary drastically—in my closet right now , I've got everything from a 0 to a Starlets and models have set the notorious trend appearing with such figure in tabloid press in increasing numbers.
This has resulted in the launching of numerous fashion apparels too; such as skinny jeans, headbands, oversized sunglasses, vintage tops, and big handbags to go with the skinny figure.
Growth for the size zero demand started with designers and apparel retailers tapped into a bankable face that women tend to feel more comfortable, and buy more when the merchandise is of smaller fit. Cosmopolitan magazine states that, taking advantage of this attitude some designers also tend to add some extra fabric in the clothes without altering the size tag. So, the size 2 apparel of today may be the size 4 some few years ago. As 4s morphed into 2s, the size 2 became 0. This is done as designers feel that when customers are happy to see small sized clothing fitting them, they tend to buy the same brand again.
Facts about size zero:. It is every woman's dream to achieve a slim figure and zero size tag for her apparels. Size zero is the new age woman's conviction, a Venus attitude. As quoted by Carrie Bradshaw Sex and the City , "inside every fat woman is a thin one waiting to get back into them". The incurable obsession of models to reach a pole position among her peers force them to opt for size zero protocol.
The dramatically low weight of the ramp walk models has become a deadly influence on other young woman who try to mimic the same. This has become a growing trend, and is no longer limited only with catwalks and silver screens. Women try to imitate this Barbie doll appearance and the numbers are growing at an alarmingly high speed. With power comes responsibility. Finally, fashion is facing that maxim. A decade ago, designers at Paris fashion week were treated as deities; it would have been unrealistic for company bosses to dictate which models they should use.
But in the six years since John Galliano dragged the name of Christian Dior into disrepute , the luxury giants have largely reined in the power and status of the designers they hire. Talented, dependable, down-to-earth design studio veterans are now first in line for the top jobs, not eccentrics and mavericks. And while the de facto clout of designers has waned, the power of models has rocketed.
Sizes ranged from 8 to 38 with height indications of tall T , regular R , and short S , and a plus or minus sign when referring to girth. There was no size zero, let alone the triple zeroes that sometimes are displayed in stores today. As American girth increased, so did egos. And thus began the practice of vanity sizing.
According to Slate :. In , for example, a size 8 corresponded with a bust of 31 inches, a waist of
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